AT THE BEGINNING IT WAS A GAME, THEN A PASSION. IT'S FASHION NOW
He is the most creative image-maker of this generation. The definition is taken from the Financial Times that wanted to present Angelo Galasso, a dream assembler stylist and, why not, a whimsical style provocateur. Moreover, in the variegated fashion system, it works like this. Always. What would Giorgio Armani have been if he had not exasperated the concept of a deconstructed shoulder that earned him the cover of Time? Or what would a skirt be without Mary Quant or Vivienne Westwood? To define a profile of the designer Galasso we cannot ignore ... an Italian story.
Everything starts in the city of the Imperials, or Francavilla Fontana, land of arts and craftsmen, peasants and tailors. And he is a tailor of this little town in the Brindisi area and also the father of another world fashion talent: Emanuel Ungaro, although few know them. "I was 12 years old," says Angelo Galasso (class '59) "I wanted to build something that went against the grain in clothing. But in a country of twelve thousand souls, when you are the son of the commander of the traffic police ... ». Thus the young Angelo began to frequent tailors, blouses and shoe factories. "I gave myself to do, but I suffered strong criticism. I spread my trousers, I moved the belts. I reinterpreted everything. And when I stood by the bar, I commented on how people dressed. So, playing, from 14-16 years on, I have increasingly customized my vision of clothing ». The Apulian comments were merciless: "You dress like a clown ... but what do you do?" To the point of winning the title of "most elegant man" that in Francavilla, as in many Italian centers, in the end is worth as much as a Bone "I felt at the peak" confesses Angelo Galasso. It was then that his father, taking him to one side, said to him: "Be careful. When there are a hundred blind and one has an eye, they make them president. " Popular wisdom. Now, two steps from the Thames, in Savile Rose's London and Conduit Street, where fashion is a chromosome factor, since the days when the "pickadill" collars gave their name to the famous square, everything is shining. Me the first steps were not at all. "I did everything for myself. Alone>. Discouraged also by my father Giuseppe. I moved to Rome, I wanted to try another way. The opportunity gave me a job as a banker, around the age of 25. But the passion was always there, on the clothes. So on Saturday, instead of resting, I started again. I stretched the cuffs of the shirts. I used to make stones for myself and gave an appointment to friends-clients at my home in via Scarpellini 15, Interno 8 ».
Keep in mind this detail because just "Interno 8" will be his first brand. "They came from every part of Italy, from Bari as from Milan it was a word of mouth. Production remained in Puglia. But I was selling in Rome ». Dress tests, the first measuring instruments with manager friends. Clothes maybe unfinished, with horsehair on it. In the beginning it was almost a game. Then an informal experience. Until becoming an activity in parallel with my role in Fideuram. «From there I almost cloned the customer relationship system. I had 15 girls who worked with me. I organized the sartorial consultants, with a "custom-made system at home" »is the story of the Galaxy. Up to the first sales point in Parioli, 14 square meters. "It was 1990. I called it" Interno 8 "". Collars that became collars, out of fashion. "I didn't sell them. I was petrified. I decided to put it all into liquidation and get back to something more classical. The shirts that cost 250 thousand lire, I discounted up to 30 thousand, at least to take up the cost of the fabric. Then it happened that people came back. Embroidery, "those excesses. They said: we have worn them and we have made an impression. " Small detail: the new collection was classic. «In short I managed to multiply" Interno 8 "», says Galasso. The customers were Bonolis, Gassman, Laurenti and Cado Conti. With the license, it reached 80 points of sale, of which 4 in England. "And here came Roger Moore. Which then brought me Michael Caine. Paul McCartney and Paf Daddy » Galasso smiles. Appreciated in a truly international city, so far from the Apulian costumes. A medium-high production. But it was difficult to really take flight. Something was still missing. The communication. "The meeting with FB (Briatore, cd") led to the creation of Billionaire Italian Couture by BriGa, 15 stores and accounts, "he confesses. Then the visions separated. And then the Angelo Galasso brand was born. The same as you wear Al Pacino, presented to the designer by producer Barry Navidi. And at the last Venice Film Festival, the great actor wanted to be accompanied by Galasso himself. The company's development plan has seen important openings in recent months in Milan at Via Montenapoleone, Moscow and at the Plaza in New York where twelve shop windows lead to an 800 sqm flagship store. In anticipation of the openings in Paris and in Los Angeles. Production is "made in Italy": 30% in Puglia, 40% in Tuscany (knitwear with leather inlays, shoes and belts), 30% cooked "jeanswear in the North. «The beauty of the product consists in entering and detailing, in design, but above all in respect of the customer's needs. The challenge was to transfer the artisanal product into a "tailor-made" up to "ready to wear" '.
With hand-made basting and ready to wear. The style? Roger Moore who has always designed himself the dress. I snatched his wrist from his wrist. Then I focused on a double cue for the collar »concludes Angelo Galasso who will close the 2011 turnover at 10 million and that boasts the support of a British investment fund. Five sales points in the world. The first step towards a new goal: making the bespoke a distinctive trait for the man who wants to personalize a classic taste, where details make the difference. From here the made to measure is born in the unlimited vision of Angelo Galasso.